Pure Parima
The right textures are essential to comfort and relaxation in the home, shaping not just how a space looks but how it feels. From the artisan-crafted weaves of Revival Rugs to the silky-smooth Egyptian cotton of Pure Parima, luxury textiles can enhance tranquility, elevate everyday living and welcome touch.
Revival Rugs: Redefining Rugs with Design, Quality and Sustainability
Revival Rugs, co-founded by Ben Hyman in 2017, has been reshaping how people think about and shop for rugs. What started as a niche purveyor of vintage rugs has blossomed into a company offering a diverse range of handcrafted rugs that prioritize design, sustainability and customer convenience.
“Revival began with the goal of connecting friends and family with quality, one-of-a-kind rugs from abroad,” says Hyman. While vintage rugs were the company’s initial focus, Revival quickly expanded its offerings. “We wanted customers to have access to a wider range of time periods. Within a few years, we started producing new rugs, and it became clear washable options were in high demand. That’s now a huge part of our business.”
According to Hyman, a perfect rug combines beauty, comfort, durability and sustainability. “It’s the right size for your room, looks great, and comes with a rug pad. It’s woven with reliable, comfortable materials in a sturdy construction.”
Revival Rugs
Revival’s Helen rug, for example, exemplifies the fusion of traditional craftsmanship and modern utility. The washable, hand-knotted wool rug features bold floral motifs that reinterpret a classic aesthetic for contemporary homes.
Another standout is Triplo Strato, a sleek wool rug with a sporty design. “We love pieces that are casual and sophisticated at once,” says Hyman.
For pet owners, Revival offers washable Pet Mats made from recycled polyester—so cats and dogs can get cozy too.
With an eye on evolving customer needs and a dedication to blending tradition with innovation, Revival Rugs continues to weave quality, style and purpose into every piece.
Pure Parima: Bringing Transparency and Luxury Back to Bedding
Pure Parima
For Parima Ijaz, the founder of Pure Parima, the bedding industry is more than just business—it’s a lifelong passion. Growing up surrounded by textiles, thanks to her father’s career in bedding development, she gained an insider’s perspective at a young age. But it wasn’t until her time at Rutgers University that she realized how misleading the industry had become.
"I was shocked to hear major retailers were marketing and mislabeling products as 100% Egyptian cotton when, in truth, they were using the name to mark up prices on blended bedding," she says. "It was obvious to me a change had to be made."
That realization led her to establish Pure Parima in 2018. "I set out to shake up the bedding industry and set a new standard," she says. "We hold ourselves to the highest standard by sourcing certified raw materials and producing timeless designs to bring back quality bedding that's truly luxurious."
Pure Parima prides itself on being a woman-founded and led brand that emphasizes transparency and trust in an industry often plagued by misleading claims. The company focuses on high-quality, certified Egyptian cotton and luxurious yet accessible bedding.
"The perfect bedding encompasses an ideal balance of comfort, luxury, durability, fit, versatility and sustainability," says Ijaz. "High-quality fabrics should allow for breathability and maintain a comfortable temperature year-round." She also highlighted the importance of deep-pocket sheets for a perfect fit and sustainable packaging for an eco-friendly experience.
Among Pure Parima’s standout collections is the Yalda collection, which features a double-hem stitch and a signature sateen weave for a soft, silky feel. "It’s one of our most popular collections, available in sheets, duvet covers and pillowcases," she says. Another favorite, the Triple Luxe Sateen collection, features an elegant baratta stitch for a five-star hotel aesthetic.
For those looking for innovation, the Silken Sateen collection blends Tencel Lyocell, certified Egyptian cotton and silk to enhance both comfort and skincare benefits. "This exclusive fabric is lush, durable and incredibly silky-soft," Ijaz says. "It’s true indulgence."
With a commitment to authenticity as well as luxurious comfort, Pure Parima continues to redefine modern bedding—one soft, breathable sheet at a time.
