The Best Place To Buy Diamonds, No Matter The Occasion

Price range: $800 to $100,000 | Shipping and returns: Free shipping and 30-day returns | Warranty: Lifetime warranty | White-glove services: Lifetime diamond upgrade 

Molvar named Brilliant Earth as the best place to buy diamonds in her roundup of the best online jewelry stores, praising its transparency, sustainability and outstanding assortment of stunning diamond pieces. The San Francisco-based company specializes in high-quality natural and lab-grown diamond jewelry that feels modern, yet timeless. Customization isn’t just reserved for engagement rings or wedding bands; you can also design your own earrings or necklace.  

Price range: $250 to $40,000 | Shipping and returns: Free shipping, 30-day returns | Warranty: Lifetime manufacturer warranty | White-glove services: Appraisal and diamond rating report, virtual advisors

Blue Nile earned the top spot on our list of the best places to buy engagement rings for several reasons: The brand offers impeccable customer service and a beautiful array of natural and lab-grown diamonds. There are plenty of customization options for those who wish to go that route, as well as a healthy selection of ready-to-ship rings. Blue Nile also stands out for its diamond upgrade program, which allows you to swap out your diamond at any time for a credit that can be used toward the purchase of a higher-quality one.

Price range: $250 to $29,000 | Shipping and returns: Free shipping and 30-day returns | Warranty: Lifetime warranty | White-glove services: Virtual advisors, financing

If customizing your engagement or wedding ring is of the utmost importance, James Allen is my recommendation. All you have to do is select your center stone; then, you can reach out to a customer service representative who will guide you through all the details. You’ll then be able to see a three-dimensional rendering of your ring before finalizing your order. If you prefer a pre-set style, James Allen has plenty to pick from, including both natural and lab-grown options. 

Price range: $1,000 to $49,000 | Shipping and returns: Free shipping, free 30-day returns | Warranty: Lifetime warranty | White-glove services: Fine jewelry repairs, free cleaning and inspection, gold and platinum exchange program

Zales is an established name in the jewelry business, and its website is as easy to shop as any one of its brick-and-mortar locations: It offers an exhaustive amount of options for every budget and preference. While the initial number of ring choices may be daunting, you can narrow them down using the site’s filters for price, cut, setting and more. The site frequently runs online promotions, which can help you find a good deal. 

Price range: $148 to $67,000+ | Shipping and returns: $10 standard shipping, free 30-day returns | Warranty: Lifetime warranty | White-glove services: Free resizing, cleaning, polishing, virtual appointments with a diamond expert

Vrai has been around since 2014, and its Pacific Northwest-based foundry has been carbon neutral-certified since 2017. Its diamonds are made using an entirely hydro-powered production process, which eliminates carbon emissions. Since Vrai produces its diamonds in-house—there’s no middleman—its prices are incredibly fair. In addition to engagement rings, the brand also has a gorgeous selection of necklaces, bracelets and earrings, including a thoughtfully curated collection for men.

Price range: $300 to $135,000 | Shipping and returns: Free shipping, free 30-day returns | Warranty: Lifetime manufacturing warranty | White-glove services: Live agent customer support, financing options

Not only does Grown Brilliance use exclusively lab-grown diamonds in its jewelry, it further commits to sustainability by using 96% recycled gold in its settings. The brand also excels in engagement ring customization: Through its Truly Custom program, you can have a team of craftspeople bring your vision to life based on a sketch or photo. Beyond engagement rings, you’ll find a tasteful assortment of earrings, bracelets and necklaces, which range from subtle to statement-making. 

Price range: $225 to $169,235 | Shipping and returns: Free shipping and 100-day returns | Warranty: Lifetime manufacturing warranty | White-glove services: Complimentary ring resizing within 60 days

Clean Origin was co-founded by a third-generation diamond jeweler in 2017; the brand’s focus is on producing diamonds in an environmentally conscious, ethical way. All of its pieces use high-quality lab-grown diamonds, from its sparkling engagement rings to its dazzling tennis necklaces. For those particularly looking for a ring, the site makes the customization process easy. Meanwhile, those looking at gifts will appreciate the ability to shop by price range and occasion. 

Price range: $78 to $8,900 | Shipping and returns: Free shipping above $75, free 30-day returns | Warranty: 2-year warranty | White-glove services: In-store and virtual styling appointments

If you want diamond jewelry that’s unique, tasteful and easy on the wallet, Mejuri fits the bill. Its natural diamond and lab-grown diamond options are responsibly sourced, made with 14k gold that consists of 94% recycled materials. At Mejuri, the jewelry is on the minimalist side—think elegant, versatile pieces that go with everything in your closet. The direct-to-consumer brand carries everything from wedding bands  to pendants, with a wide variety of pieces in the below-$500 range. 

Price range: $70 to $3,600 | Shipping and returns: Free shipping, free 365-day returns | Warranty: No | White-glove services: Financing available

Quince first launched in 2018 as a clothing brand, but has quickly grown to include a tasteful collection of diamond jewelry at prices that won’t make you balk. The brand sells its items directly from warehouses to customers, cutting down on traditional overhead costs. The result is high-quality pieces that offer extremely high value for what you’re paying. Quince offers jewelry made with ethically produced natural diamonds as well as lab-grown diamonds, set in recycled 14k gold. Like the delicate baguette huggies featured above, most pieces skew minimalist and subtle—you won’t find many bold statement pieces here.

Price range: $98 to $5,820 | Shipping and returns: Free shipping, 100-day returns | Warranty: 100-day product warranty | White-glove services: Engraving on select pieces

For those who are looking to flesh out their collection of everyday jewelry, Stone And Strand is a treasure trove. Its fairly priced pieces—made from either conflict-free natural diamonds or lab-created diamonds—are perfect for pairing with work outfits or casual weekend wear. With certain pieces, like the Diamond Orbit Bracelet, you have the option to add customized engraving. 

Price range: $112 to $15,500 | Shipping and returns: $6 standard shipping, $6 10-day returns | Warranty: 2-year warranty | White-glove services: Virtual styling and shopping service

Brooklyn-based Catbird is an editor favorite for dainty, thoughtful jewelry that makes an impression without calling too much attention to itself. You’ll find everything from responsibly sourced natural diamonds to recycled diamonds to lab-grown diamonds, placed in 100% recycled solid gold or platinum settings. Its popular Diamond Fizz bracelet features a 1.7mm round brilliant cut recycled white diamond, which adds just a hint of sparkle to your everyday routine. 

Price range: $120 to $4,000 | Shipping and returns: Free shipping on fine jewelry, free 30-day returns | Warranty: 1-year product warranty | White-glove services: Fine jewelry repairs, birthday discount

If you have a pretty good idea of your recipient’s personal taste, Kendra Scott is a popular destination for gifts—there’s truly something for everyone. It’s easy to filter through the site’s collection of fine jewelry, which includes pieces made with natural diamonds and lab-grown diamonds. From understated pendants to eye-catching earrings, there are plenty of options at prices that won’t break the bank.

Price range: $260 to $30,000 | Shipping and returns: Free shipping and returns | Warranty: N/A (not listed) | White-glove services: Jewelry repair services

Since 1980, David Yurman has built its stellar reputation on its timeless, carefully crafted jewelry pieces. Its bracelets, necklaces, earrings and rings are certainly an investment, but the quality is apparent. All of David Yurman’s diamond jewelry is made with GIA-certified, conflict-free stones. There are plenty of gift-worthy pieces that are on the subtler side, like the equestrian-inspired bracelet above, as well as bolder, more intricate styles.

Price range: $425 to $485,000 | Shipping and returns: Free standard shipping and 30-day returns | Warranty: Lifetime warranty | White-glove services: Jewelry repair services, personalization, complimentary ring cleaning

Originally founded in 1837, Tiffany & Co. has been a long-standing player in the diamond jewelry game. With free shipping on all orders, you can gift your special someone (or yourself) with that legendary little blue box without leaving your home. The brand’s stunning diamond selections range from delicate pendants to statement-making bangles, all backed by Tiffany & Co.’s lifetime warranty, which includes complimentary repairs and cleaning.